Privacy Policy

2.1 - General Description

We collect personal information and non-personal user data from the Service, as further described in this Privacy Notice. The specific data SMARTLINEN collects, stores and processes depend on which of our products and service you use and how you use them.

Personal information means information that identifies, describes, or is reasonably capable of being associated with a particular consumer, and includes identifiers such as a name, online identifiers such as device ID, and email address.

2.2 - Data You Voluntarily Provide through the Service

We collect personal information that you voluntarily provide to us when you use our Service. For example, we collect information in the following ways:

• If you enter information through our website, online shop (www.getsmartlinen.com), or participate in our digital towel card app, we collect your first and last name, email address, phone and room number.
• If you are browsing our website, we collect information around your interaction with our websites, applications, or advertisements.

2.3 - Information Automatically Collected Through the Service

We may automatically collect information about you when you use the Service. For example, we will automatically collect information, which may not be personal information, such as your browser type and version, computer and connection information and standard web log information. If you access the Service through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device's location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

2.4 - Information You Post on the Service

If you post information on public areas of the Service, that information will be collected and used by SMARTLINEN, other users of the Service, and the public generally. We strongly recommend that you do not post any information through the Service that allows strangers to identify or locate you or that you otherwise do not want to share with the public.

3.1 - Google Analytics

We may use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Site and how we can improve it. Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the Site, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the Site to contextualize and personalize the ads of its own advertising network. To more fully understand how Google may use the data it collects on the Site, please review “How Google uses information from sites or apps that use our services” (located here or any successor URL).

SMARTLINEN uses Google Analytics, a web analytics tool provided by Google Inc. (“Google”). We use Google Analytics on the Site. Google Analytics uses cookies (text files stored on your computer) to analyze your use of the Site. The information generated by the cookie about your use of the Site is usually transmitted to a Google server in the United States and stored there. However, Google uses an IP anonymization tool on the Site, with which your IP address is shortened by Google and anonymously transmitted on a global basis. This means that whether your IP address is collected from the United States, one of the member states of the European Union, the European Economic Area or Switzerland (collectively, the “EEA”), or anywhere else in the world, it will be transmitted using Google's IP anonymization tool and will not disclose any personal data. Google uses the non-personal data information collected to evaluate your use of the Site on our behalf, to create reports for us about activity on the Site and to provide us with other services related to the Service. The IP address provided by Google Analytics as part of the Google Analytics service will not be merged with other Google data.

5.1 - Fulfilling Requests

If you provide your information to us for a particular purpose we will use the information you provide for the applicable purpose, for example, if you make a purchase through the www.getsmartlinen.com online shop, we will use the information you provide to fulfill your order.

5.2 - Operating the Service

We use the information we gather through the Service to help us better understand how the Service and our products and services are being used. By identifying patterns and trends in usage, we are able to better design the Service to improve your experience.

5.3 - Direct Marketing Communications

We will not engage in online marketing to customers of our hotel partners who provide information through our services. Including but not limited to our the www.getsmartlinen.com online shop and our Digital Towel Card App.

6.1 - Third-Party Processors and Third-Party Service Providers

SMARTLINEN engages other companies to perform functions on our behalf (collectively, “Service Providers”), such as operating and supporting the Service, analyzing data, or performing marketing or consulting services. These Service Providers will only have the necessary data to perform these limited functions on our behalf but are prohibited by contract from using the information for other purposes, except as permitted by law or upon your consent.

6.2 - Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies

To the extent permitted by law, we will disclose your information to government authorities or third parties if: (a)required to do so by law, or in response to a subpoena or court order; (b) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; (c) we believe that you have abused the Service by using it to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws; (d) in response to a request from law enforcement authorities or other government officials, including to meet national security requirements; or (e) when we believe disclosure is reasonably necessary or appropriate to prevent physical harm or financial loss in connection with an investigation of suspected or illegal activity.

6.3 - Business Transfers; Bankruptcy

In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets, any user information owned or controlled by us may be one of the assets transferred to third parties. We reserve the right, as part of this type of transaction, to transfer or assign your information and other information we have collected to third parties.

10.1 - Right to Deletion of Personal Information

California residents have the right to request the deletion of Personal Information as prescribed in Section 1798.105(a) of the CCPA. SMARTLINEN may not delete some or all Personal Information if such Personal Information is necessary for us, or our service providers or affiliates, to:Complete the transaction for which the Personal Information was collected, provide a good or service requested by the consumer, or reasonably anticipated within the context of SMARTLINEN's ongoing business relationship with the consumer, or otherwise perform a contract between SMARTLINEN and the consumer,

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity,
• Debug to identify and repair errors that impair existing intended functionality,
• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law,
• Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code,
• Enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer's relationship with SMARTLINEN,
• Comply with a legal obligation, or
• Otherwise use the consumer's Personal Information, internally, in a lawful manner that is compatible with the context in which the consumer provided the Personal Information.

10.2 - Right of Access: Right to Request Disclosure of Data Collection and Sharing Practices

You may request to receive details about how we collect, use, and share your Personal Information. Specifically, you may request to receive the specific pieces of information that we have collected about you by contacting us as provided in Section 13 (How to Contact Us) below.

You may also request to receive:

• the categories of Personal Information that we have collected about you,
• the categories of Personal Information that we have disclosed for a business purpose,
• the categories of sources from which we collected the Personal Information,
• our purposes for collecting that Personal Information, and
• the categories of parties with whom we share your Personal Information.

10.3 - Right to not be Discriminated Against for Exercising your Rights

We do not discriminate against you for exercising any of your CCPA rights, such as your access and deletion rights described above. However, we may offer you rewards (such as through our loyalty program) or benefits (such as customizing your experience at a resort) which we need your data to provide, but we will only provide those rewards or benefits if their value to you is reasonably related to the value provided to SMARTLINEN by your Personal Information.

10.4 - Categories of Personal Information Collected about California Consumers and the Purposes of Such Collection

We collect identifiers that you may choose to provide to us, such as your name, email address, phone number. We use this information for the sole purpose of providing a service through the SMARTLINEN solution.

10.5 - Categories of Personal Information Sold about California Consumers

SMARTLINEN does not sell consumers' Personal Information.

10.6 - Categories of Personal Information Disclosed for a Business Purpose

SMARTLINEN discloses identifiers (e.g., name or email address), internet activity, consumer history, and consumers' preferences to provide marketing and analytics services to its business partners.

SMARTLINEN may share your personal information with third party service providers that perform a variety of services on our behalf, such as the development and analysis of our social media pages, operating and maintaining our websites, offering or managing promotions, and market research purposes.

SMARTLINEN may share your personal information with other entities for purposes of a sale, merger, or other related corporate event. An entity that buys us or a part of our business may continue to use your personal information in accordance with this Privacy Notice.

10.7 - Removing Content on Public Forums

If you are a California resident between the age of 13 and 18 and are a registered user on the Service and participate in the online public forums offered through the Service, you may request that we remove content or information about you that you posted by (a) submitting a request in writing to info@smartlinen.net with the subject: “Deletion Request”, and (b) clearly identifying the content or information you wish to have removed and providing sufficient information to allow us to locate the content or information to be removed. However, please note that we are not required to erase or otherwise eliminate content or information if (i) other state or federal laws require us or a third party to maintain the content or information; (ii) the content or information was posted, stored, or republished by another user; (iii) the content or information is anonymized so that you cannot be individually identified; (iv) you do not follow the instructions posted in this Privacy Notice on how to request removal of your content or information; or (v) you have received compensation or other consideration for providing the content. Further, nothing in this provision shall be construed to limit the authority of a law enforcement agency to obtain the applicable content or information.

10.8 - Responding to Do not Track Requests

We are required to indicate whether we honor “Do Not Track” settings in your browser concerning targeted advertising. “Do Not Track” is a standard that is currently under development. As it is not yet finalized, we adhere to the standards set out in this Privacy Notice and do not monitor or follow any Do Not Track browser requests.